The retail landscape is a broad one, covering a wide range of categories – luxury goods retailers, department stores, gas/convenience stores and grocery stores, just to name a few. No matter how different they seem, all have one thing in common: understanding customers is the key to success. With Jancyn’s experience in all these categories, plus our expertise with the in-home sales presentation channel, we can help you uncover vital information about how your customers are being serviced.
For every type of retail business, it’s far more expensive to attract new customers than it is to keep the ones you already have. More importantly, you current customers are your most profitable ones. They are the ones most likely to buy from you again and again… and they typically do so at full retail value.
Understanding the Motivation
Jancyn mystery shoppers not only evaluate how your customers perceive your company and brand, they work to understand what motivates your customers to buy. Buying habits can be affected by many variables from location, to your offer, to how customers are treated. Demographic and psychographic information are also critical factors in understanding purchasing choices.
With Jancyn as your partner, we work with you to uncover what’s driving your customers’ buying decisions. Our reports will provide the information you need to capitalize on those decisions to increase sales and overall profitability.
Jancyn mystery shoppers also conduct competitive shops. When you partner with us, you’ll learn about your competitive selling environment in addition to learning more about your customers and their buying habits. When you fully understand both of these forces, you’re on your way to creating real success.
In addition, our surveys will uncover your successful advertising and promotions. Once you know what’s working effectively, you’ll be able to generate the best ROIs on your marketing budget.
Understanding Your Competition
Jancyn provides mystery shopping so that you can give you a clear picture of how you compare to your competitors. The decision to buy is typically not based on price alone. We can help you determine how you fare in terms of service, location, and aesthetics, in addition to perceived value. Jancyn has worked with numerous manufacturers and distributors to see how their brands are being represented and showcased in the retail stores that carry them. Many of our clients turn to us before entering a new market to determine how to position themselves for best results.
You’ll find the Jancyn’s mystery shopping surveys are the ideal way to determine why you’ve lost customers. The feedback and data you receive can be used to make the necessary improvements to win back customers and avoid future losses.